Marketing encompasses the what, why, and how of products and services to customers as well as which strategies to use in sales, communications, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves through identifying, satisfying, and retaining customers.
Internet marketing is broad in scope as it encompasses marketing on the internet, email, digital, mobile and wireless, etc... Digital customer data and electronic customer relationship management (ECRM) systems are also often used. Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales.
Advertising persuades potential customers to take action with respect to products, ideas, and/or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.
Social commercial marketing occurs both on and off the Internet though increasingly on the Internet. It strives to be relational and customer focused. Social marketing leads organizations to be more audience-centred presenting opportunities for greater market penetration and profit.